To truly understand and improve your text engagement, you need to track the right metrics. Key text engagement metrics to track include:

Delivery Rate: The percentage of messages successfully delivered.
Open Rate: While harder to track directly with SMS, it's inferred by click-throughs and responses.
Click-Through Rate (CTR): The percentage of recipients who clicked on a link in your message.
Response Rate: The percentage of recipients who replied to your message.
Opt-Out Rate: The percentage of subscribers who chose to unsubscribe. A high opt-out rate indicates issues with content or frequency.
Conversion Rate: The percentage of recipients who completed a desired action (e.g., made a purchase, filled out a form).

Regularly analyzing these metrics will provide valuable insights into what's working and what needs adjustment, helping you refine your text engagement tips for marketers.