Direct-to-consumer (DTC) or business-to-consumer (B2C) refers to selling products directly to customers, bypassing any third-party retailers, wholesalers, or any other middlemen. DTC brands are usually sold online only and specialize in a specific product category. Some direct-to-consumer brands have opened a limited number of physical retail spaces in adjunct to their main e-commerce platform in a clicks-and-mortar business model.

D2C enjoys many benefits, and that is the reason brands and buyers love it.

By dispensing with the mediator, and opening up the market to more modest contenders, D2C separates customary market restraining infrastructures and drives costs down. For instance, in the pet food and treats industry, 90% of the market is constrained by six aggregates. That is the place where BarkBox, the D2C pet food organization comes in. Without the requirement for a broad organization of outsider makers and wholesalers or the precarious expense of working retail locations, BarkBox can give great pet food items straightforwardly to clients at an amazingly serious cost.

The other tremendous benefit of D2C is that it places the maker or provider in direct contact with shoppers. No more "broken phone." The D2C brand can keep a lot more grounded finger on the beat of what clients need and need, by showcasing straightforwardly to them in an individual and unfiltered way.