Streaming Wars: OTT
Shravani Prajapati
June 6, 2022
In today’s time, the OTT streaming platforms are engaged in High end battles to control the world’s eyes.
Ready to add a warrior is HBO Max. There are more than 40 providers for streaming services in India, whether it is Netflix, Voot, ZEE5, SonyLIV and what not.
Your all listed shows cannot be streamed from a single platform.  For FRIENDS you have to rush to HBO Max, to tune in 007 series you must have Amazon Prime; Squid Games is on Netflix and Begum Jaan on MXplayer.
The video streaming industry, being turbo boosted by the pandemic is growing at a rate more than 20 percent per year while it is expected to be a $220 billion industry by 2027, via Research and Markets.
However do you realize the repercussion of this boost is definitely a very heavy competition.
Up to now, most major video streaming players such as Viacom, Paramount, SonyLIV and Voot have focused on their domestic audiences, since this is still where great bucks are made. But increasingly they have been looking to spread their hands into the world often by combining their assets into big platforms.
“Not all cards have been played yet – the game is still evolving.” said Phillipe Bailey of media experts NPA Conseil.
The subscribers tend to stick around deep back catalogues , but what attracts them to subscribe initially tends to be a hotly anticipated new show; think of Squid Games on Netflix or Star Wars spinoff  The Mandalorian  on Disney+.
The eventual impact of this strained competition seeps eventually to the final consumer, i.e. the subscribers.
As an OTT streamer you already face a bewildering array of options, from free streaming platforms funded by advertising, to niche streamers featuring Japanese anime, art house films or TV sitcoms; eventually causing fatigue.
The choice becomes even more confusing when all your favorite shows are streamed on different platforms. This confusion further translates to a huge monetary burden, i.e. getting subscriptions of multiple streaming platforms can be a hard blow to the pocket.
So is there any solution to this new arise confusion? What if we tell you that you can get access to all these streaming platforms just from a single app? What if we tell you that you can split your subscription bill with your friends just like you do in your favorite restaurant? Sounds unreal, right.
The answer to all these problems is Subspace. Subspace is a latest app in the e-world offers a single platforms for all the subscriptions. You want Netflix, it’s here; you want Voot, here; you want ZEE5, even it is here. The platform is not limited to video streaming apps, but to a wide range of subscriptions, from food services to education.
The app helps you to overcome the bewildering confusion of selection and tracking of their numerous subscriptions by giving automatic track and control of all the subscriptions via a single place.
The app gives a special pocket friendly feature of Splitting, where the users can pool their money and split the bill of their subscriptions while sharing the benefits. The app comes as a savior n today’s time where users lack time and energy to track every subscription along with saving those extra bucks which otherwise might have been wasted.